In Emma Greenhill’s whimsical imagination ‘old clod hopper’, the knackered pony becomes a Vogue cover star; Fabrice is the matchmaking elephant and there is a chorus of giraffes. These playfully illustrated silk scarves come with stories that would captivate children and grown-ups alike, by Francesca Fearon.
Emma Greenhill has long been a much-loved personality in the fashion world, having worked for the past twenty years for designers such a Karl Lagerfeld, John Galliano, Hussein Chalayan, Luella and Julien MacDonald. As a In-House PR she was known for her bold thinking and creative solutions, so it seems only fitting that this talent should now be translated into her own eponymous label which she launched in 2014.
Emma’s scarf designs emanate from “characters and made-up stories that dance in her head”. She then transfers these stories to paper utilising mixed media, collage and motif. These are then printed onto a variety of luxurious fabrics, which are sold within the UK or are exported as far as Japan.
Examples of 2017 highlights include Nadiya Hussain modeling several of Emma’s scarves in Woman & Home Magazine, August and Emma designed a scarf based on The Nutcracker Ballet for The Royal Albert Hall in December.